Gifting is so much more than just the physical exchange of objects — it’s a way to communicate and to send a message to the recipient of the gift. Failing to consider who you’re giving to is a sure-fire way to have an awkward gifting experience. But matching the gift to their unique personality sends a message that says you care about who they are. Trendsetters may enjoy different gifts than fitness aficionados. Your travelista friend might like a leather bag or passport holder, while your friend who loves to entertain might appreciate new tableware — you get the idea.