Gifting is a way to communicate and to send a message to the recipient of the gift.
Your friends’ and relatives’ hobbies can steer you in the right direction when it comes to finding the perfect gift. Are they a gardener, or perhaps a wine lover? Giving within that niche is a great way to let them know that you notice and appreciate this unique aspect of them.
The trick, however, is not to overdo it. If everybody knows that your friend absolutely adores elephants, chances are that she has more generic elephant-themed items than she knows what to do with. You’ll have to think outside the box and do something unique, like sponsoring an elephant sanctuary in her name or finding an elephant sculpture that’s truly one-of-a-kind.